University of Maryland · Online · Free
A one-day symposium for product people who do not stop at “it worked.” They get curious about why it worked — and what others can learn from it.
Keynote speakers
Product success comes from following the evidence—even when it leads somewhere you never expected.
Keynote speaker
Clinical Professor of Entrepreneurship and Innovation
University of Maryland
AI-Powered Innovation: Building Better Products Through Evidence, Experimentation, and AI
Keynote speaker
Founder and CEO
Kintech
From Purpose to Proof: How Customer Evidence Built the Product We Never Planned
Keynote speaker
Product Manager
Cisco
The Arrival of Product Engineering:
What Mining Over 500,000 Conversations Taught Me About the Future of Product + Engineering
What evidence-based means here
Evidence-based does not mean every speaker needs a controlled study or a giant dataset. It means they have reflected on real product work, looked beyond “we shipped it,” and tried to understand why the result happened.
Bring a case, experiment, customer conversation, failure, or hard-won lesson. Show us what you noticed, what changed your mind, and what someone else might carry forward.
Examples from outside this symposium
These are examples — not announced speakers and not the minimum bar.
Discovery · 33 min
Teresa Torres — When It Comes to Discovery, Something Is Better Than Nothing ↗
Experimentation · 35 min
Ronny Kohavi — A/B Testing Myths ↗
Evidence at scale · 30 min
Melanie Mueller — Scaling Experimentation Quality at Booking.com ↗
Different product settings. The same idea: share a useful lesson from real work, with enough context to help someone else think better.
Track 1
For people defining customer problems and building difficult solutions: discovery, AI-enabled products, technical platforms, complex systems, product design, and product strategy.
Discovery · Customer problems · AI products · Platforms · Product design
Track 2
For products shaped by safety, public accountability, policy, procurement, privacy, and compliance — including government, healthcare, finance, and infrastructure.
Government · Healthcare · Finance · Infrastructure · Responsible innovation
Track 3
For people turning useful products into adopted products: positioning, pricing, onboarding, retention, product-led growth, product marketing, and market evidence.
Positioning · Pricing · Onboarding · Retention · Adoption
| 9:00–10:00 | Opening keynote: AI-Powered Innovation: Building Better Products Through Evidence, Experimentation, and AI Dr. James Green 45-minute keynote + 15 minutes of moderated Q&A |
| 10:00–12:00 | Morning track sessions Live presentations across all three tracks |
| 12:00–1:00 | Midday keynote: From Purpose to Proof: How Customer Evidence Built the Product We Never Planned Shanell Guardo 45-minute keynote + 15 minutes of moderated Q&A |
| 1:00–2:00 | Connections Hour Meet speakers, continue discussions, explore resources, and make professional connections |
| 2:00–4:00 | Afternoon track sessions Live presentations across all three tracks |
| 4:00–5:00 | Closing keynote: The Arrival of Product Engineering: What Mining Over 500,000 Conversations Taught Me About the Future of Product + Engineering Bri Doyle 45-minute keynote + 15 minutes of moderated Q&A |
Call for speakers is open
Because practitioners learn from practitioners — and the best talks often begin with a simple question: why did that work?
We welcome: sucess and failures, case studies, experiments, dscovery and delivery practices improved over time, and honest reflections on what did and did not work.
of listeners reached through global marketing channels
of subscribers across university and partner communities
registered audience members from the United States and around the world
people attended Maryland Product Symposium 2025
Register now for early access. Speaker proposals are now open.
Call for speakers opened
Proposals close for session speakers
Full program published
On-demand preview opens
Live symposium
