Persuasion and Presence for Program and Project Managers

Logic is not enough. Program managers need presence and to move stakeholders emotionally. Project professionals only follow people they both respect and trust. Learn to apply Aristotle’s persuasion triad to create successful communication that persuades.


What You Will Learn

  • Explain the rhetorical triad and its use in persuasion.
  • Establish a compelling and trustworthy presence (ethos).
  • Create spoken and written messages with emotional impact to build understanding.
  • Develop psychological safety within your project team and with stakeholders.

About This Course

Persuasion is the central to leading leaders. As a program manager or project manager, you may lead a team with many senior contributors. Often they will have more experience, more skin in the game, and more reputation at stake. As a program manager, this task is even greater because your time is limited and your span of control across projects even greater. Being a compelling communicator takes more than what you learned for the Certified Associate in Project Management (CAPM) exam or Project Management Professional (PMP) exam. It takes program or project management experience and this certificate program.

Program managers must persuade quickly, and with great lasting impact. Program and project managers must persuade and manage their leadership presence for program or project success. Even if you are a traditional program or project manager or manage agile programs or projects, persuasive communication is vital to your success. Communicating more persuasively will lead to more effective risk management.

There are complete blindsports in the Project Management Institute, Inc's (PMI)"A Guide to the Project Management Body of Knowledge" (PMBOK Guide). Applying those processes and skills are just the basics of efficient communication.

That’s why certified project managers will earn 10 professional development units (PDU) in this program. You will learn the balance needed to communicate effectively.

Aristotle first wrote about balancing logic, emotion, and presence over 2,000 years ago. Creating a balance between ethos, pathos, and logos, the persuader creates a message that grabs the attention of the audience and engages them as people. A person doesn’t understand when they are not paying attention, is not engaged with the speaker, and doesn’t remember what was said. Ethos, pathos, and logos aid the speaker and the listener, by helping to select information to present and how to fashion its delivery for the best effect.

In this program management and project management training course, you will go beyond the communication skills you learned for the PMP exam to gain your project management certification. You will learn about the rhetorical triangle and how to use it to craft persuasive communications. Social media and online collaboration tools require new ways of establishing your presence and generating trust between you and your audience. You will also learn how to create an emotional impact even through text messages and emails.

At A Glance

  • Expert Instruction Build Skills
  • Self-Paced Progress at your own speed
  • 5 Weeks 3-5 hours per week
  • Free or $199.00 For the full program experience Discounted to $179.10 when you purchase the full Program Management and the Art of Communication Professional Certificate Program.
  • 10 Professional Development Units (PDUs) Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification

Related Articles

Picture of Dr. Bill Brantley Your Instructor

Bill Brantley

My goal in teaching is not only to convey a body of knowledge but also help the student incorporate that knowledge into their careers and life. Teaching is not just about transmitting knowledge but also developing the student’s abilities as a critical thinker and an independent scholar.

What Our Students Are Saying

  • This course made me think about communication in a whole different way. I used to think it was only about your verbal and non-verbal communication, but it's also about your presence, how much emotion you add to your story, and how you blend it with logical arguments. Definitely super interesting and I learned a lot! Arianne Melara
  • Excellent course and a great user experience. More specifically the course was well organized, easy to follow, and truly self-paced (could adjust dates when necessary). The instructor included excellent reference material I can use in the future and effectively used diagrams and models to explain and simplify complex concepts. Henry Breton
  • Excellent course if you want to learn basics of Agile and DevOps In Project Management. This course provides comprehensive learning of key concepts related to Agile, Lean, and DevOps Technology, along with great real life examples given by the tutor Mr. Johnson. I would highly recommend to this course to students and Project Managers looking to gain a new perspective in Project Management. Ritesh Daundkar
  • I quite enjoy this course. I found it useful not only from a project management perspective but also for communication across teams. We learned how to communicate bad news - something I wish I could have learned a long time ago. Now when I am reflecting back to the time I started leading and growing my team, there were lots of things I could have done in a better way. We learned how to build psychological safety within the team - it's definitely something I will continue improving on. Kelly W.
  • Great course. I would absolutely recommend to anyone who wants to brush off their knowledge about Data Science for project management & Agile methodology. The teacher is great and the course structure is really easy to follow. Jessica Guisquet

Enroll Now


Week 1
Week One - The Logic, Emotion, and Presence Triad
  • Module One - Aristotle’s Rhetorical Triad
  • Module Two - Logos - The Logic of Your Communication
  • Module Three - Pathos - The Emotions of Your Communication
  • Module Four - Ethos - Your Communication Presence
  • Module Five - Perfect Pitch Tool
Week 2
Week Two - Building an Effective Presence
  • Module One - What is Stage Presence?
  • Module Two - Establishing Trust through Your Words
  • Module Three - Building Trust at a Distance
  • Module Four - Nonverbal Trust Building
  • Module Five - How To Up Your Presence Game
Week 3
Week Three - Using Emotions in Good Communication
  • Module One - How Emotions Work in Communicating
  • Module Two - Crafting an Emotionally Compelling Message
  • Module Three - Communicating Bad News
  • Module Four - Blending Logos and Pathos
Week 4
Week Four - Psychological Safety and Persuasion
  • Project Oxygen
  • Module One - Defining Psychological Safety
  • Module Two - Building Psychological Safety on the Program or Project Team
  • Module Three - Psychological Safety with Logos and Pathos
  • Module Four - Troubleshooting Psychological Safety Issues

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