Product Government Conference

Be a Part of the Team!

On May 12th, UMD is delivering a Federal Product Management conference, called the “Product Government Kickoff Conference.” It’s a one-day, hybrid event held just before the Super Bowl.

The theme “Coalition for a Customer-Centric Government” captures the purpose all attendees want to achieve together.

This event will launch a new community network for that purpose, called “Product Government” that will drive progress towards empowered teams using Product Management to properly implement Agile delivery in the government.

We define Product Management as empowered teams innovating to create products customers love to use and also work for the organization.

Product Management is the real-world approaches that work for Innovation and Agile whether in the Pentagon and I-70 Cooridor, or in Silicon Valley.

Join us in-person at the Colony Ballroom at the Stamp Student Union, center of campus at University of Maryland, College Park… or meet us online on Gathertown


  • Experience: Networking-first event on Product Management in Government
    • We meet and gather by Conference Theme
    • We begin the conversation and establish key questions
    • Then we get started with keynotes, roundatbles, and panels
    • By the end of the day, we have recommendations and actions
  • Goal: Kickoff a new group called “Product Government,”
    • A coalition for “Customer-Centric Government”
    • Dedicated to modern product management in government
    • Focused on addressing each theme
    • Organized around problems to solve
    • Communicating what works based on our experiences
  • Forum: One-Day Event on Feb 10th
    • On-campus at UMD simulcast to online audiences
    • Keynotes will be on-stage abd broadcast online
    • Virtual attendees mirror in-person using avatars in Gathertown

Conference Themes

  1. Product Culture – Leadership and Mindsets
    1. Key area of focus – value and outcomes
    2. Re-thinking the purpose and use – to become customer centric
    3. Empowered teams for speed and outcomes
    4. How Agile connects with Product Management
  2. Product Lifecycles
    1. What stage am I in?
    2. Defining products and markets
    3. Individual products
    4. Product categories
    5. Applications vs products
  3. Data and Decision Making for Products
    1. Data-driven strategies
    2. Data-driven development
      1. Risk tackling at each stage of lifecycle
        1. Demand
        2. Usability, feasibility, value, viability
        3. Scalability, security, performance
  4. Product Management at Scale – Frameworks and APIs
    1. How to structure, and ready for procurements
    2. Team topologies
    3. Empowerment vs. Control
  5. Product Management Strategy – Funding and Organization
    1. How does this relate to markets?
      1. Establishing connections to customers
      2. Funding models and sales cycles
      3. Enabling risk tackling with prototyping
    2. Re-orienting to customer outcomes


830a – 9a Welcome and Breakfast

830a – 9a Themed Networking

  • Gather around themed tables (in-person and online)
  • Network with other participants related to your theme

9:00a – 9:15a Opening Remarks

9:15a – 10:15a Keynote Speaker, Josh Marcuse, Google
The Government Product Management Revolution

10:15a – 10:30a    Break

10:30a – 12:00p    Opportunities for Product Management (Roundtables)

  • Gather around themed tables (in-person and online)
  • Facilitated discussions led by Product Management Experts

12:00p – 12:30p    Lunch / Networking Break

12:30p -1:30p      Keynote Speaker, Steve Blank, Stanford University
Case Studies in Government Product Management Success (Live Online)

1:30p – 2:30p        Success Factors for Product Management (Roundtables)

  • Gather around themed tables (in-person and online)
  • Facilitated discussions led by Product Management Experts

2:45p – 3:00p        Break

3:00p -4:00p      Keynote Speaker, Robin Pulverenti, Adept Group
Why An Agile Government Needs Product Management:
Lessons From the Front Line

4:00p – 5:00p        Challenges for Product Management (Roundtables)

  • Gather around themed tables (in-person and online)
  • Facilitated discussions led by Product Management Experts

5:00p – 5:30p      Conference Findings– Product Management Experts

  • All thematic groups reconvene to summarize their findings
  • To be posted to virtual platform and shared
  • Insights and discussions will continue online after the conference

5:30p – 7:00p       Networking Reception (in-person and online)

Registration Fees

In-Person for Government Employees – $99 (max 100)
In-person for Non-government Employees – $149 (max 100)
Online – $49 (max 500)

This conference is a networking-first event where we start by aligning ourselves with key challenges we want to solve in government.

We encourage you to invite and bring along your best collaborators and customers to enrich the exchange with a variety of perspectives.


Colony Ballroom, Adel H. Stamp Student Union
University of Maryland, College Park Campus
3972 Campus Drive, College Park, MD 20742


Included in registration fees
Located in Union Lane Garage (next to Stamp Student Union)


This conference is going to be a one-of-a-kind experience that will launch the Product Government community. The purpose of sponsorship is to show leadership via support. And the movement for customer-centric government needs leadership.

  • Conference – $8,000
  • Networking Reception – $3,000
  • Online Platform – $2,000
  • Breakfast Breaks -$1,500
  • Parking – $1,000
  • Support – $500

For information about sponsorships, please go to our Sponsors Page

Gifts in support of the University of Maryland are accepted and managed by the University of Maryland College Park Foundation, Inc., an affiliated 501(c)(3) organization authorized by the Board of Regents. One in-person event registration has a $149 fair market value; two $298; three $447; four $596, and ten $1,490. Contributions to the University of Maryland are tax deductible as allowed by law. Please see your tax advisor for details.

COVID Protocols & Mask Requirements

This event is following the Health and Safety Guidelines of the University System of Maryland.

Masks/Face Coverings: In compliance and coordination with public health guidance, COVID-19 data, and our county mandates, the University of Maryland will now require masks to be worn indoors by ALL, regardless of vaccination status. For unvaccinated individuals, masks are also required while outdoors in crowded spaces.

What Happens if this hybrid event is converted to 100% online? You can participate in this event either in-person or online. It is your choice. If the Health and Safety Guidelines change and this event will only be offered 100% online, anyone who registered for the in-person program will be refunded the difference between the in-person and online costs. Everyone would then participant in the event online.