Modern Product Leadership

Lead product teams and organizations to deliver winning solutions for customers while driving engagement and innovation across the enterprise.


What You Will Learn

  • Product leadership as modern leadership
  • Building and motivating the team
  • Team processes, events, and the art of the demo
  • Conflict management and resolution techniques for speed and effectiveness
  • Product evangelism and communicating with data across the enterprise
  • Product or
  • Discovering and delivering products at scale

About This Course

Product Managers are masters at internal sales, team building, delegation, and empowerment. They also know that great product management careers are not built alone. From envisioning a product strategy to correctly portraying the product roadmap, the process must be inclusive, interactive, and motivating with modern leadership techniques. As your products grow, you’ll also need to skills to manage teams of teams. This course will enable you to align product teams, product designs, and product development for speed and innovation at scale.

Product Managers have one of the toughest, most demanding positions in the modern product organization. They must be both visionaries and evangelists, as well as facilitators and coaches. Often they must communicate clearly and effectively across a wide range of audiences. To do this well means being the expert in a number of key competencies of leadership.

Modern leadership principles emphasize empowerment and ownership. Meanwhile products require teams to work together at scale. This course will starts by resetting on what is good leadership based on actual data and studies. Not half-proven theories or intuition. Drawing on actual research and met studies we’ll cover the key elements of what makes a good product leader based on work by Jim Collins John Maxwell, Peter Northouse, Melissa Perri, and more. One of the key findings is that a leader’s success is driven by their team, and how well that team aligns with the mission. Understanding this, we’ll show you how to maximize the team’s effect on the leader and vice versa.

Next we’ll dive into how to build the team. This is essential if you want to move the culture and practices of your organization to truly thrive. We’ll also go over principles of encouraging ownership and continuously replenish your leadership pipeline.

In the third week, we’ll look at the core influential competencies of a product evangelist. This means vision setting, roadmapping problems, setting goals and objectives, demoing effectively and more. We’ll also discuss the art of negotiating across departments and interests, and how to manage conflicts to resolution quickly through good leadership and problem solving.

Finally we’ll turn to frameworks for organizing teams at multiple scales of product development. Whether an aspiring product manager or Head of Product, this will enable better understanding of how leaders align teams. Starting with basic Agile processes we’ll move on to scaling techniques for integrating hardware and software teams of teams. We’ll also discuss how to deploy influence and guide the work with discovery frameworks and techniques at scale. Understanding core processes and trade-offs at scale is critical to leading products to success.

At A Glance

  • Expert Instruction Build Skills
  • Self-Paced Progress at your own speed
  • 4 Weeks 2-3 hours per week
  • Free or $199.00 For the full program experience Discounted to $179.10 when you purchase the full Product Management Professional Certificate Program.
  • 10 Professional Development Units (PDUs) Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification

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Your Instructor

John Johnson

I'm passionate about what works as both scientific principles and best practices in project and product management. Teaching is leading leaders, so my first goal is to engage with compelling reasons to change their thinking. Our shared goal is to empower their teams to delight customers while also serving the organization and society that supports them.

What Our Students Are Saying

  • This course is rich when it comes to knowledge of how to build up great product leadership within an organization. It covers management/leadership topics and evolves to cover product discovery/delivery methods, dealing with stakeholders, and providing a path forward for product people to learn how to control all the product development at scale. Paras Jani
  • This is an excellent course designed to achieve the skills of leading modern product companies and teams. The information was very nicely explained by John Johnson. A must learn course for anyone who works on the innovative product in this modern technical world. I love UMD and thanks to the professors who designed this. Ram Jupudy
  • This course is very complete, it has allowed me to face new challenges with confidence in my product career, complementing and structuring my PM & Team Management experience. I truly recommend this course for Senior PMs who want to move towards product Leadership roles Antonio Marinetto
  • Stand alone, the course gives a great overview. As the final course in the 5-course program, it's mostly repetition. The negotiation part in week 3 was pretty useful! Ellissa Verseput
  • HIGHLY RECOMMENDED!! Everything I learned helped me in my business and gave me a great amount of self growth and improvement. Anonymous

Enroll Now


Week 1
Module 1: Modern Leadership for Product Organizations
Week 2
Module 2: Building and Motivating the Product Team
Week 3
Module 3: Influencing Product Stakeholders for Greater Outcomes
Week 4
Module 4: Organizing Product Discovery and Delivery for Speed at Scale

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