Managing Conflicts on Projects with Cultural and Emotional Intelligence

Great program managers understand and heal bad communication habits and conflicts that arise within project teams and stakeholders. Learn how by leveraging emotional and cultural intelligence using the Coordinated Management of Meaning (CMM).


What You Will Learn

  • Social worlds in the context of programs and projects.
  • Cultural intelligence and the four steps.
  • Emotional intelligence and its five components.
  • How to utilize cultural intelligence and emotional intelligence concepts to increase the effectiveness of your program or project management communication.
  • How to utilize the CMM tools to diagnose and manage communication problems.

About This Course

Every program and project has a social world. The program managers, project managers, project teams, and stakeholders mutually agree on roles and interact based on those roles.

Great program managers sense, manage, and influence the social worlds across their projects. They bring order and understanding through conflict management and conflict resolution. Success is not guaranteed, and often teams clash as a new social order is established on every project. They heal divides that can grow under the stress of projects and increase the team’s problem solving ability.

Dr. Pearce, the inventor of the Coordinated Management of Meaning (CMM), explains the social world as a “dance between the two faces of the communication process: coordinating actions and making/managing meaning. A social world is the site where speech acts, episodes and forms of communication, selves and forms of consciousness, and relationships and minds are made.”

Our cultural differences and emotions significantly shape our social worlds.

The program and project manager with good emotional intelligence and cultural intelligence (EI/CI) can better understand and navigate the social worlds of the project team and the stakeholders. High EI/CI also aids in creating understanding in program/project management communications. A program manager or project manager with high EI/CI is more adept at creating understanding because they are self-aware while understanding other’s emotions.Thus, the program manager or project manager can test if the recipient of his or her communication has the requisite know-what, know-how, and know-why understanding of the intended messages.

Program managers and project managers with high EI/CI will be perceived as having a high ethos. Team members will see the high emotional intelligence and cultural intelligence even in the manager’s nonverbal communication. Being more aware of our feelings and other people’s feelings helps enhance our connection to others and make us more credible. Program managers and Project managers with high EI/CI can use pathos more effectively and make the logos portion of their communication more effective. The right balance of ethos, pathos, and logos makes the project manager more persuasive.

Along with increasing the program manager or project manager’s EI/CI, this course will aid the manager in using the tools of CMM. Dr. Pearce created Coordinated Management of Meaning (CMM) in the mid-1970s. Over the years, CMM practitioners have created methods and tools to make the communication perspective visible. One such tool is SEAVA, which is an acronym for Storyboarding, Enriching, Analyzing, Visioning, and Acting. You can use the SEAVA tool to examine communication problems among your project team members and to generate a solution.

Understanding the different social worlds of your program and its project team members and stakeholders will help you create persuasive communications, have a positive impact, and increase understanding among the project team members and stakeholders. CMM will help you become a master of communication and persuasion.

At A Glance

  • Expert Instruction Build Skills
  • Self-Paced Progress at your own speed
  • 5 Weeks 3-5 hours per week
  • Free or $199.00 For the full program experience Discounted to $179.10 when you purchase the full Program Management and the Art of Communication Professional Certificate Program.
  • 10 Professional Development Units (PDUs) Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification

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Picture of Dr. Bill Brantley Your Instructor

Bill Brantley

My goal in teaching is not only to convey a body of knowledge but also help the student incorporate that knowledge into their careers and life. Teaching is not just about transmitting knowledge but also developing the student’s abilities as a critical thinker and an independent scholar.

What Our Students Are Saying

  • It was an amazingly insightful course! I have a lot to learn, and I am planning to pursue more courses on Cultural and Emotional Intelligence! The notes and study material given are very helpful, and it is enough to take the course. I would like to thank University of Maryland for making this course available for us and giving this opportunity to learn in these harsh times. Isha Ahuja
  • The course was interesting and to the point. Things were explained very well and the provided notes were very helpful to brush up your knowledge. The overall presentation was really engaging. I learned how I can actually use emotional and cultural intelligence and have started practicing it already. Fatima Mulla
  • Wonderful certification with a lot of learning and process tools that are really relatable. Furthermore, the content is very precise and the short videos make the certification program more interesting. I think the quizzes are a very good assessment that cover the knowledge gained in each module. Nitish Kumar
  • I learned how the emotional and cultural intelligence impacts the way we communicate and how we create psychological safety. The theory in combination with the practical tools have helped me to identify and solve conflicts within a team. Andreas Chlumsky
  • Really interesting course! I would recommend to everyone that is having problems or conflicts in their project, although it is really useful for life in general. Jhon Pool Castro Saavedra

Enroll Now


Week 1
Week One - Emotional Intelligence
  • Module One - Defining Emotional Intelligence (EI)
  • Module Two - EI Components One and Two - Self-Perception and Self-Expression
  • Module Three - EI Component Three - Interpersonal
  • Module Four - EI Component Four - Decision Making
  • Module Five - EI Components Five - Stress Management
Week 2
Week Two - Cultural Intelligence
  • Module One - Defining Cultural Intelligence (CI)
  • Module Two - CI Component One - Drive
  • Module Three - CI Component Two - Knowledge
  • Module Four - CI Component Three - Strategy
  • Module Five - CI Component Four - Action
Week 3
Week Three - The Coordinated Management of Meaning
  • Module One - What is CMM?
  • Module Two - Taking the Communication Perspective
  • Module Three - Social Worlds
  • Module Four - The Tools of CMM
  • Module Five - Preparing to Use CMM
Week 4
Week Four - The CMM Tools
  • Module One - SEAVA - Part One: Storyboarding and Enriching
  • Module Two - The LUUUTT Tool for Enriching
  • Module Three - SEAVA - Part Two: Analyzing and Visioning
  • Module Four - SEAVA - Part Three: Acting Intentionally
  • Module Five - SEAVA In Action: Diagnosing a Team Conflict

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