Introduction to Transforming with Data Analytics and the Digital Organization

Learn how data analytics powers the digital organization and gives it a competitive edge.


What You Will Learn

  • The power of the fitness landscape, dynamic capabilities, and strategic foresight for transforming your organization.
  • Characteristics of digital organizations.
  • The imperative to transform digitally.
  • Who is the digital transformation manager in terms of knowledge, skills, and abilities?
  • Compelling cases for transformation.
  • Fundamentals of transformation (culture, people, technology)
  • Preparing the organization for digital transformation

About This Course

Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.

Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore.

The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities.

The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher!

This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.

At A Glance

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Picture of Dr. Bill Brantley Your Instructor

Bill Brantley

My goal in teaching is not only to convey a body of knowledge but also help the student incorporate that knowledge into their careers and life. Teaching is not just about transmitting knowledge but also developing the student’s abilities as a critical thinker and an independent scholar.

What Our Students Are Saying

  • I won't hesitate to recommend this course to whoever wants to learn and implement data analytics, and/or to implement digital transformation within their organization. This course is a complete package of it all. Mohammad Arief
  • The course was very interesting. The instructor has a wealth of knowledge on the subject and his passion for the topic comes through well. The course is self-paced so if you have other items come up in your life you can adjust your time table for the class. Also, there were very good additional resources at the end of each week. Alan Crawford
  • I really liked this course and the instructor! The subjects were very interesting, and I am sure I can create a good new dynamic capability at my organization. Anonymous
  • This was a focused and organised course with very helpful examples on how to start a digital transformation in your company. In my case, I'll try to offer a service as a consultant of digital transformation. Anonymous
  • This was a very good learning experience from the University System of Maryland via the edX platform. The videos are quite interesting and informative. We were taught new concepts like landscape, NK, Blue Ocean strategy, climbing mountains and others. Anonymous

Enroll Now


Week 1
The Digital Enterprise
  • The Case for Digital Transformation
  • What Are the New Digital Technologies
  • Why Being Digital is More Than the Technology
  • Customer Experience is the Heart of Digital Transformation
  • Assessing Your Organization for Digital Transformation
Week 2
Dynamic Capabilities
  • Module One - What are Dynamic Capabilities?
  • Module Two - Finding Your Organization's Dynamic Capabilities
  • Module Three - Building Digital Dynamic Capabilities
  • Module Four - Building Networks of Dynamic Capabilities
  • Module Five - Evolving the Organization's Dynamic Capabilities
Week 3
Fitness Landscapes
  • Module One - What is a Fitness Landscape?
  • Module Two - Dynamic Capabilities and the Fitness Landscape
  • Module Three - Blending Digital Technologies with Social Technologies
  • Module Four - Evaluating Your Fitness Landscape Business Model
  • Module Five - Profiling Your Competition's Fitness Landscape Business Model
Week 4
Strategic Foresight
  • Module One - Strategic Foresight Case Study
  • Module Two - Scanning Your Organization's Environment
  • Module Three - Preparing and Facilitating the Scenario Planning Workshop
  • Module Four - Using Scenarios in Strategic Planning
  • Module Five - Building the Digital Enterprise Business Model with Dynamic Capabilities, Fitness Landscapes, and Strategic Foresight

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