Effective Communication for Program and Project Stakeholders and Teams

Go beyond the communication methods you learned in the project management training. Learn how to structure your program and project communications for the most effective understanding by your stakeholders, project managers, and project teams.


What You Will Learn

  • Explain how to craft a clear and effective message.
  • The Understanding Triad: know-what, know-how, and know-why.
  • Design feedback so that you can test for understanding by your audience.
  • Analyze your audience to determine the optimum balance of know-what, know-how, and know-why in your message design.

About This Course

“Everyone communicates, but few connect” is a famous book and message by John C. Maxwell on leadership. The meaning behind this message is that as leaders of programs and projects, we need to be not just communicators, but effective communicators.

Obtaining your Project Management Professional (PMP) certification or Certified Associate in Project Management (CAPM) or similar project management certificate is the first step. But, as you gain program management and project management experience, you realize that effective communication goes beyond what you learned in "A Guide to the Project Management Body of Knowledge" (PMBOK).

Gaining a program management certification or project management certification (such as the PMP certification) equips you with the necessary project management tools to begin your project or project management career. There is more to effective program and project communication than what is on the PMP exam.

For communication from program managers and project managers to be truly effective, there must be understanding beyond what you learned from your professional certification. The communicator and the receiver must use feedback to determine how the message was received and if the communicator created the intended level of understanding in the receiver for the communication to succeed.

In this course, you will learn about the Understanding Triad - know-what, know-how, and know-why. The Understanding Triad aids you in crafting just the right level of explanation for all your audiences. The Understanding Triad will make you a more effective program manager, traditional project manager, agile project manager, or certified scrum master.

The Project Management Institute, Inc (PMI) teaches that project management communication is the transfer of information. The project or program manager sends messages to their project teams, stakeholders, customers, and executive sponsors. If the program manager or project manager believes that communicating a clear message is enough for good communication, then the manager may be fooled into thinking their communication efforts are complete. Even if there is feedback, the feedback is usually limited to confirming that the message was received as intended. However, communication is not merely the transmission of information. The difference can be days, months, or years of wasted time and effort; or successful, early delivery.

Certified program and certified project managers earn 10 professional development units (PDU) as they learn how communication can make a difference in every interaction, and become a truly effective program or project manager. Gain the power skill of communication in this certificate program.

At A Glance

  • Expert Instruction Build Skills
  • Self-Paced Progress at your own speed
  • 5 Weeks 3-5 hours per week
  • Free or $199.00 For the full program experience Discounted to $179.10 when you purchase the full Program Management and the Art of Communication Professional Certificate Program.
  • 10 Professional Development Units (PDUs) Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification

Related Articles

Picture of Dr. Bill Brantley Your Instructor

Bill Brantley

My goal in teaching is not only to convey a body of knowledge but also help the student incorporate that knowledge into their careers and life. Teaching is not just about transmitting knowledge but also developing the student’s abilities as a critical thinker and an independent scholar.

What Our Students Are Saying

  • Easy to consume, interactive and with great content - this course has been a real discovery for those in the Project Management universe! I found very attractive not only the videos but also the additional material provided that lead me to discover some interesting articles around the topic! Florencia M.
  • I enjoyed the structure of the course with the right mix of videos, readings and quizzes. The instructor is very clear and the animation of the videos helps with understanding. The concepts and examples are very good. This is a great way to acquire these concepts. I highly recommend this course. Marcela Criado
  • The Effective Communication for Program and Project Stakeholders and Teams course was very engaging, the course instructor videos were easy to follow and understand, and the summary points after each module were useful for a quick memory refreshment before the final quiz. Nomtai Tukura
  • This course was easy to follow and provided useful information whether you are a project manager or looking to improve your communication skills. Great course for anyone looking to enhance their skills in any field! Anonymous
  • I enjoyed this class. I appreciated the pace and the videos. It was helpful to have small lessons each day and each one reiterated things learned from the previous lessons. This kind of repetition is a good way to retain information. I plan to take the next class in the series. Anonymous
  • I really liked this course. I found the videos captivating. I sometimes struggle to listen to a conference when you are just looking at a lecturer talking, but the use of illustrations to support the content helped me to stay focused. I also appreciated the written summary of the videos that followed. The reference materials were interesting and helped me gain more information. Anonymous

Enroll Now


Week 1
Week One - Defining Communication
  • Module One - The Transmission Model of Communication
  • Module Two - The Emergence Model of Communication
  • Module Three - Program and Project Management Communication - Tasks, Resources, and Schedules
  • Module Four - Program and Project Management Communication - Visioning and Building a Team
Week 2
Week Two - Creating Messages to be Understood
  • Module One - The Building Blocks of a Message
  • Module Two - What is Understanding - Know-What
  • Module Three - What is Understanding - Know-How
  • Module Four - What is Understanding - Know-Why
  • Module Five - Putting It All Together and Preview of the Next Module
Week 3
Week Three - Feedback and Understanding
  • Module One - What is Good Feedback?
  • Module Two - How to Give Good Feedback
  • Module Three - How to Use Feedback for Testing Understanding
  • Module Four - Incorporating Continuous Feedback into Your Project
  • Module Five - Putting It All Together and Preview of the Next Module
Week 4
Week Four - Audience Analysis
  • Module One - The Different Audiences in a Program or Project
  • Module Two - What Information Does Each Audience Need
  • Module Three - Balancing the Understanding Triad in Your Message
  • Module Four - Troubleshooting Understanding

What’s Your Big PM Challenge?