Understand the keys to successfully navigating the roles and responsibilities of being a product manager to champion change with internal and external collaborators and influencers.
Skip About this course
Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.
To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers.
This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products.
Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.
Your Instructor
Dr. James V. Green leads the education activities of the Maryland Technology Enterprise Institute at the University of Maryland as the Director of Entrepreneurship Education.
Drive your career forward.
Creating Sustainable Solutions to Complex Environmental and Societal Threats
Pass the PMP Exam on the first try by Crystalizing the methods.
Generate big ideas and a culture of innovation
Learn how to apply the foundational knowledge of Digital Strategy and Execution to the Government sector.
Learn how to lead system Integration of Low-Code, No-Code (LCNC) platforms across the entire Product-Platform Lifecycle.
Ensure you have the right training program to make your citizen developers highly productive and effective.
Enable better, more confident decision making with program and project risk management
Learn how to manage and lead change with programs
Learn how to manage and deliver successful construction projects.
Build the power skills that foster a positive workplace.
Master the communication skills you need to succeed.
Deliver innovative solutions by unleashing your team's potential.
Drive your career forward.
