Product Design, Prototyping, and Testing

Translate product ideas into tangible assets by creating wireframes, 3D renderings, prototypes, and minimum viable products (MVPs) to test assumptions and validate customer interests.


What You Will Learn

  • Development processes and organizations. The customer needs process, Lean UX, diagrams, sketches, wireframes, prototypes, and emerging technologies.
  • Concept generation and selection. Defining product specifications, establishing target specifications, and setting the final specifications.
  • Product design and architecture. Industrial design, design for the environment, and design for manufacturing.
  • Principles of prototyping and user experience. Planning for prototyping, service design, mapping the user experience, and anatomy of an experience map.
  • Wireframing and prototyping models. Product architecture, choosing a wireframing/UX prototyping tool, Software Development Lifecycle (SDLC) and Web Design Lifecycle, and open source.
  • Robust design considerations. Robust design process and version control.
  • Testing and troubleshooting. Red team and blue team, recovering from disaster, and strategies for recovery.
  • Project management. Guidelines for project planning and project execution.

About This Course

Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results.

This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility.

This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development. Topics include design methods, modeling and simulation, material and manufacturing process selection, platform and modular design, mass customization, planning and scheduling.

At A Glance

  • Expert Instruction Build Skills
  • Self-Paced Progress at your own speed
  • 4 Weeks 2-3 hours per week
  • Free or $199.00 For the full program experience Discounted to $179.10 when you purchase the full Product Management Professional Certificate Program.
  • 10 Professional Development Units (PDUs) Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification

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Your Instructor

Cait von Schnetlage

Ms. von Schnetlage specializes in product and project management. She is highly adept at translating highly complex organizational needs into quantifiable specifications and applying hypothesis testing to ensure accuracy and requirement validation.

What Our Students Are Saying

  • It was clear and interesting for someone with no background in Product Management. I am pretty sure, I would not have completed the course without her sense of humor. Arthi Duraisamy
  • I have learned useful information with this course. Now I am a Ph.D. student in Business Administration and I'm interested in marketing practices with my studies. I advise all Business Admin students, managers and marketing professionals to take this course. Anonymous
  • The course provides some helpful information in an engaging way - I will bring a lot of the topics I've learned to my organization! Anonymous
  • Really enjoyed the interaction of the presenter, the examples and visuals that made it much easier to absorb and remember. This was a more technical module for me, but it got my brain working and thinking in different ways. Well presented!! Anonymous
  • This course provided a lot of key information for entrepreneurs gaining some insight as to how to bring together UX and engineering. The instructor had a great sense of humor as well! I really enjoyed her teaching style. Anonymous

Enroll Now


Week 1
Module 1: Development Processes and Organizations
Week 2
Module 2: Concept Generation and Selection
Week 3
Module 3: Product Design and Architecture
Week 4
Module 4: Principles of Prototyping and User Experience
Week 5
Module 5: Wireframing and Prototyping Models
Week 6
Module 6: Robust Design Considerations
Week 7
Module 7: Testing and Troubleshooting
Week 8
Module 8: Project Management

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