Benefits Realization Management (BRM) – Linking Strategy Execution to Achieving Value

Learn the key ingredients of realizing programs value, enable the benefits realization practices and discipline, build healthy strategy execution practices, connect the dots across the skills necessary to become a future change scientist, practice creating and testing changes that can be scaled up across the enterprise, and explore and master the techniques for increasing adaptability to meet the ever-increasing speed of change in stakeholder demands.


What You Will Learn

  • Build a BRM culture anchored in governance excellence and Enterprise Risk Management practices to consistently achieve program benefits.
  • Develop next practices for Identifying, Executing, and Sustaining Benefits, while focusing on the role of the program manager in creating ownership, trust, and the successful benefits behaviors.
  • Understanding the context of programs and projects related to the business case to consistently focus on outcomes and realize benefits.
  • Become a Change Scientist by unpacking the importance of metrics, data, and trends.
  • Design adaptable roadmaps and fitting light governance to guide and co-create stakeholders’ shared ownership of programs benefits.

About This Course

A 2015 Harvard Business Review study (Donald Sull, Rebecca Homkes, Charles Sull - Why Strategy Execution Unravels and What to Do About It) explored in-depth the specific reasons why strategies that are carefully crafted nevertheless falter in the execution phase.

The worst scenario – no culture for supporting the benefits realization Critical Success Enablers (CSEs);
Brene Brown, the Man in the Arena, reflects on how important being in the trenches enables understanding benefits and being courageous enough to drive impactful program change.
In this course, you will learn the key principles of Benefits Realization Management (BRM). You will understand the foundation for creating a BRM culture that is aligned to business strategies and anchored in governance excellence and Enterprise Risk Management (ERM) rigor. This will allow you, over four weeks, to understand and practice the role of being a change scientist who is able to use data and trends, balanced with diverse human expertise, to succeed in securing project deliverables and design and adapt successful program delivery roadmaps.

At A Glance

  • Expert Instruction Build Skills
  • Self-Paced Progress at your own speed
  • 4 Weeks 2-3 hours per week
  • Free or $249.00 For the full program experience Discounted to $224.10 when you purchase the full Program Management: Enabling Value Driven Change Professional Certificate Program.
  • 10 Professional Development Units (PDUs) Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification
Your Instructor

Al Zeitoun

Dr. Zeitoun is a Future of Work, business optimization, and operational performance excellence thought leader with global experiences in strategy execution.


Week 1

The first week explores how the focus of future programs success centers on creating value and dismantling the blockers of benefits realization. A transformation program example will guide the understanding of the foundational elements of a healthy BRM culture and the close correlation to proper governance and Enterprise Risk Management (ERM) implementation discipline.

Week 2

The second week will demonstrate with consulting examples the secret sauce for cascading benefits ownership and driving benefits mindset across portfolios of initiatives. You will learn keys tools to drive sustaining benefits such as the benefits register and benefits breakdown structure. An important piece of the puzzle is the topic of benefits ownership and the criticality of benefits life cycle management across programs efforts.

Week 3

The third week will connect the dots across the skills necessary to become a future change scientist. You will explore the skills and the focus on strategy execution, and the use of data and trends in supporting decision-making and reporting transparency. A government program example will highlight making business realization a holistically planned priority to be managed throughout a program life cycle.

Week 4

The last week combines the elements of benefits realization with healthy strategy execution practices and uses an industry white paper to cover the vital importance of adaptability in program roadmaps that are benefits-centric in securing ownership of benefits. Programs examples across world regions will offer tools to develop new ideas, experimenting, failing, and opening doors for creating inclusive diverse ideas competencies.

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